Media Literacy Matters: Power and Persuasion in Advertising
Susan Brophy Down
Series: Why Does Media Literacy Matter?
Publication Date:
1 Jul. 2018
Format:
Paperback / softback
ISBN 9780778745488
How susceptible are you to tactics of subtle encouragement or even outright manipulation? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.
How to Use the Site:
MEMBER DISCOUNTS: For Member pricing, please sign in to your Book Curator account.WISH LISTS: Signing in will also allow you to create a wish list. Just choose the heart icon on each product you want to add. To view your list, click on the heart icon at the top right of your screen.
COMPARING PRODUCTS: To compare products, use the scales icon.
TO VIEW OR COMPLETE YOUR ORDER: Click on the cart icon at the top right of your screen.
SHIPPING: Enjoy the low flat rate of just 12.95 shipping and handling to anywhere in Australia, no matter how large your order is.